Jay Looney — software engineer building reliable systems across data, infrastructure & security. ~5 years in ICS/OT (Verve, Dragos). Open to roles, consulting & advisory. Zola 2023-10-09T00:00:00+00:00 https://www.jaylooney.dev/tags/booknotes/atom.xml 2023-10-09T00:00:00+00:00 2023-10-09T00:00:00+00:00 Unknown https://www.jaylooney.dev/find-your-element/ <ul> <li>Expose yourself to as many new opportunities as possible to discover your unrealized aptitudes.</li> <li>Strive to have a growth mindset. It will allow you to develop and improve your abilities.</li> <li>Find your passions, things you do without noticing the passage of time.</li> <li>Force your own path, along with an understanding of your happiness, instead of blindly seeking wealth, immediate gratification, or other people's definitions of happiness.</li> <li>Don't plan your life when you're young because life is unpredictable.</li> <li>Don't assume you're bad at something because you performed poorly in that subject in school. Standardized tests only measure one kind of human intelligence and schools only cater to a few learning styles.</li> <li>Every person is special and different because of their genetic makeup (every human who ever existed in history has their own genes) and their environment (everyone has their unique mix of family, friends, and location.)</li> <li>If you accept you can't predict or control the future, you will discover many new opportunities.</li> <li>Experiencing positive emotions from your passion reduces stress, chronic pain, and addictions. It also improves sleep and concentration.</li> <li>Finding a group of people who share your passion can be very beneficial, or even necessary, for both you and other members of the group to realize your personal goals.</li> </ul> 2023-10-09T00:00:00+00:00 2023-10-09T00:00:00+00:00 Unknown https://www.jaylooney.dev/purple-cow/ <ul> <li>Take risks at being remarkable, and don't worry about criticism.</li> <li>Target the people who are both willing to try new things and very vocal at spreading the word to others.</li> <li>Invent the product with marketing.</li> <li>Target and measure your marketing effectively.</li> <li>Don't emulate the leader, because you'll never learn the process of turning risks into success.</li> <li>The traditional form of advertising is no longer effective because in today's overwhelmingly advertised world capturing the consumer's attention is almost impossible.</li> <li>In today's crowded marketplace, there is no room for "ordinary."</li> </ul> 2023-10-09T00:00:00+00:00 2023-10-09T00:00:00+00:00 Unknown https://www.jaylooney.dev/start-with-why/ <ul> <li>Thinking inside out (starting with why), not outside in (starting with what.) Communicate the <em>why</em> as it fosters a sense of belonging.</li> <li>The goal is to do business with people who believe what you believe.</li> <li>People don't buy <em>what</em> you do, they buy <em>why</em> you do it. What you do simply proves what you believe.</li> <li>Excited employees and customers who believe in your cause are the most powerful resources an organization can have.</li> <li>Financial incentives or punishments do not motivate people on a deep and emotional level.</li> <li>Customer manipulation may work in the short term, but it doesn't foster trust and is ultimately counterproductive.</li> <li>The Golden Circle consists of three concentric circles, The <em>what</em> is the outer layer, the <em>how</em> is the middle layer, and the <em>why</em> is the core.</li> <li>Making a profit is a result of the <em>what</em> and the <em>how</em>, not the <em>why</em>.</li> <li>The Law of Diffusion on innovation breaks down to 2.5% innovators, 13.5% early adapters, 34% early majority, 34% late majority and 16% laggards. If you want mass-market success, you have to achieve a 15-18% tipping point.</li> <li>The early majority won't accept something until early adopters have tried it and accepted, and you won't get early adapters until they believe in what you have.</li> </ul>